September 2009
120 posts
We Like: New US Windows 7 Commercial http://bit.ly/C4RWS
9 minute LookingGlass Demo up on our YT Channel http://bit.ly/uWk8m #adwk
Live from NY: Behavioural Targeting Event – Harnessing the Power in London http://bit.ly/HkaNI #AdWk
Scribbling: Behavioural Targeting Event – Harnessing the Power in London http://bit.ly/HkaNI
Nice 3 min Wrap Up Video from Advertising Week in NYC http://bit.ly/Hlehq #adwk
Scribbling: Quote of the Week & Takeaways from Advertising Week 2009 http://bit.ly/MnpDG
#LookingGlass Demo Video now up on YT http://bit.ly/CSlcg & reaction on our #adwk microsite http://bit.ly/Hlehq
If you missed the LookingGlass demo at Ad Week here it is on video: http://bit.ly/Hlehq #adwk Lite on time? Forward to 29mins…
Scribbling: Nissan Zooms toward strengthening brand with racing game, Forza 2 http://bit.ly/3ZsdSM
Live from NY: Quote of the (Ad)Week and Takeaways from Advertising Week 2009 http://bit.ly/MnpDG #AdWk
Live from NY: Nissan Zooms toward strengthening brand with racing game, Forza 2 http://bit.ly/3ZsdSM #AdWk
I posted 49 photos on Facebook in the album “Advertising Week Photos - Day 2”: http://bit.ly/n9grs
Live from NY: Mark Cuban Video Interview - The Future of Digital Media at Advertising Week 2009 http://bit.ly/4gBwzh #AdWk
www.thebigadgig.com finalist will be announced in 10 min #adwk #advertisingweek
From Last Night - Mark Cuban Video Interview - The Future of Digital Media at Advertising Week 2009 http://bit.ly/4gBwzh
Scribbling: Mark Cuban Video Interview - The Future of Digital Media at Advertising Week 2009 http://bit.ly/4gBwzh
Live from NY: Robin Domeniconi’s Presentation & LookingGlass Demo Video – Microsoft at Advert.. http://bit.ly/mwDXM #AdWk
#adwk: Bryant Park is the antidote for Times Sq. 6th @ 42st.^Nerd
Young-Bean Song from the Microsoft Advertising Institute up in an hour at AdWeek in The Times Center http://bit.ly/3oFNlO #adwk
Big Ad Gig winners are Avi Truzman, Anna Lippert, Jamie Walker, Matt Koulermos. Congrats! #adwk #advertisingweek
Avi Truzman campaign to be produced by Microsoft Advertising www.thebigadgig.com #adwk #advertisingweek
4 win 30-day internships at agencies, 1 campaign will be produced by Microsoft. www.thebigadgig.com #adweek #adwk
Every ad placement is unique. The complexity is huge but there is a way through…. #adwk
Engagement Mapping http://bit.ly/xmRRq Going beyond conversion attribution. #adwk
Young-Bean Song is on stage talking about the gap between traditional and digital media metrics. We just interviewed him for the blog! #adwk
YBS live on stage here in New York http://twitpic.com/iyobi #adwk
At the moment we’re only measuring the bottom of the funnel. 94% of conversion happens before users go to search or affiliates. #adwk
RT @Digitas Interesting @MSAdvertising prez on metrics - always exciting to think about what new developments there’ll be in future #adwk
Future: Expect attribution reporting that attibutes ads beyond the last ad and a greater ROI case for web brand advertising. #adwk ^MC
YBS mentions this blog post http://bit.ly/ULmLX calling for the industry to go back to basics. #adwk ^MC
http://twitpic.com/isxtl - Come and pay the @MSAdvertising team a visit at #adtech London, you’ll find us on stand 293!
RT @MSAdvertising #adtech session kick off in the Search Theatre with Ravleen at 12.30 - “Informed campaign planning to achieve better ROI.”
Join James from @MSAdvertising for his video workshop: “Can online video and broadcast media work together?” #adtech Video Theatre at 1.50pm
Join Craig Brown from @MSAdvertising when he presents: “Bada Bing - the new Microsoft with M&S” at #adtech Efficient Frontier Theatre 1.10pm
From last night - MSAdvertising Scribbling: Ashton Kutcher Impresses at IAB MIXX New York 2009 http://bit.ly/3h7H9q
http://twitpic.com/it9aa - Ravleen presenting in the Search Theatre at #adtech. Never underestimate seasonality!
Ravleen #adtech: Microsoft Advertising Intelligence Tool (MAIT) is a free search intelligence tool which sits in Excel: http://cli.gs/d7q1yZ
http://twitpic.com/itbql - Craig Brown @MSAdvertising #adtech Efficient Frontier Theatre talks through the M&S case study
Day 2 photos from #adtech London and the @MSAdvertising crew: http://cli.gs/umMzu4
Scribbling: Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009 http://bit.ly/31G8vp
I posted 52 photos on Facebook in the album “ad:tech London Day 2”: http://bit.ly/5smgL
http://twitpic.com/itffg - James Grant @MSAdvertising #adtech - brand will become more important in the video player arena.
We’ve had another great morning at #adtech, with lots more this afternoon. We’re going for lunch but there’s more: @MSAdvertising #adwk NY
congrats to Deadliest Catch, bronze winner in IAB MIXX! awards #adwk #iabmixx
Looking forward to Robin Domeniconi talking about LookingGlass at Ad Week later http://bit.ly/3utcbe #adwk
Live from NY: Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertis.. http://bit.ly/31G8vp #AdWk
Live from NY: Yusuf Mehdi – Microsoft Advertising - IAB MIXX Speech at Advertising Week 2009 http://bit.ly/vvnOK #AdWk
Live from NY: OMMA Expo 2009 Campaign Attribution session: Correctly understanding your resul.. http://bit.ly/385Z2p #AdWk
Loads of photos of #adwk #iabmixx in our Flickr stream http://bit.ly/12qrZl @advertisingweek
#adwk Delegates: It’s 5:00. Head on over to the Loft. Free pedicab rides from IAB MIXX if you’ve got a red wristband. ^Nerd